United Fresh Starts the New Year with New Logo, Website

The United Fresh Produce Association now has a new look and feel online, including a new logo and a redesigned website.

“January is symbolically a time of fresh starts,” said United Fresh president and CEO Tom Stenzel. “As we move into the New Year, this transition comes with a new look for our association and a new user-friendly website designed to align with our mission of providing the resources and expertise companies need to succeed.”

The reinvention is meant to elevate the Association’s mission to build a stronger connection across the United Fresh supply chain encompassing grower-shippers, fresh-cut processors, wholesaler-distributors, retail-foodservice operators, floral, and industry service providers. In addition, the goal of the site is to give the user a cohesive view of the produce industry highlighting news and events, association commentary and a spotlight on industry achievements.