Brad Evans
Founder and Director
Anti-Counterfeiting Strategy Group Limited

Brad has more than 25 years of practical experience across the business cultures of Argentina, Australia, Belgium, Canada, China, India, Ireland, Italy, Malaysia, Malta, Netherlands, New Zealand, South Africa, Thailand, the UK, and the USA.

Brad is a published academic author and recently completed doctoral studies under the supervision. His thesis focus was on the management strategy side of counterfeiting and food fraud.

During his time in industry, Brad has held senior roles across continents and industries, beginning with Procter & Gamble (P&G), where his interests in marketing, brand protection and strategy were catalyzed. Following P&G, Brad moved into the financial services industry, holding various roles in the Visa Card Products Division and the Electronic Banking Division at Canadian Imperial Bank of Commerce (CIBC). After solidifying a big company skill set, he sought to explore more entrepreneurial opportunities, first at banking technology solutions supplier Phoenix Interactive Design and then with international strategy execution firm KR Strategy. In 2012, Brad started Anti-Counterfeiting Strategy Group (ACSG) and became an evangelist advising brand owners how to both set and execute plans to combat the global scourge of counterfeiting.

Education
• PhD Candidate – Department of Marketing, University of Auckland Business School (New Zealand)
• MBA – Ivey Business School / Western University (Canada)
• General Management Certificate – Judge Business School / University of Cambridge (United Kingdom)
• BA (Hons) – Wilfrid Laurier University (Canada)