Last week, Raytek, Ircon and Datapaq became Fluke Process Instruments. The new name will be used as an umbrella brand to integrate their current brands under a single identity. This will clearly communicate each of the three company’s offering of a broad portfolio of products and solutions. Further, this gives them the scale and size advantage, which will lead to further product innovation for customers.
Fluke Process Instruments’ new brand manifesto is:
Individually, we have earned the respect of manufacturing's most valued names.”
Together, we are the temperature technology leader - pioneer of many industry firsts, market innovations and new technologies, and the brands of choice for the harshest, high-temperature industrial environments in manufacturing.
It is believed that these changes will make it easier for customers to find complete solutions to their process manufacturing needs by accessing the broad portfolio of products offered by Raytek, Ircon and Datapaq under the combined Fluke Process Instruments brand.
Raytek, Ircon and Datapaq Become Fluke Process Instruments
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