The report, “The Clean Label Phenomenon for Food Retailers: Enhancing Transparency for Consumers,” sponsored by Food Marking Institute (FMI), Arlington, Va., and Solutions for Retail Brands, Inc. (S4RB), Fort Worth, Texas, and written by Kieran Forsey, co-founder and CEO of S4RB, says the clean labelling phenomenon has become a “moving target” for retailers as consumer demand for transparency soars.

The Food Marketing Institute (FMI), Arlington, Va., and The Center for Food Integrity (CFI), Kansas City, Mo., partnered to create a new culture of transparency in the food system.

As consumers demand more information about the origin and authenticity of the products they consume, farsighted brands seek to reach new levels of transparency.