Implementing change management in food manufacturing often presents challenges. Common obstacles include resistance to change from employees who are accustomed to existing processes, the need for updated skill sets to adapt to new technologies or methodologies, and siloed thinking among departments or teams that hampers collaboration. Our esteemed speakers will provide insights into overcoming these barriers, with Dr. Lone Jespersen discussing how to assess and improve adaptability as part of your food safety culture (FSC), Hugo Gutierrez sharing his experience leading a successful FSC change program at a global food and beverage corporation, and Kim Crawford providing examples from Birchwood Foods' successful FSC transformation journey, addressing accomplishments, progress, and practical challenges.
Research shows that 70 percent of change initiatives fail to deliver the intended outcomes, and collected data indicate similar trends in FSC transformations. Understanding the experiences and strategies shared by our speakers will help attendees navigate these challenges and increase their chances of achieving lasting improvements in their organizations' FSCs.
By attending this webinar, participants will:
- Recognize common challenges in food manufacturing change management, such as employee resistance and siloed thinking, and understand their impact on food safety culture transformations
- Learn strategies for assessing and improving FSC within organizations, and gain insights on culture evaluation and enhancement to overcome obstacles
- Gain practical knowledge on successful FSC change programs and transformation journeys from real-world experiences, enabling attendees to navigate challenges and achieve lasting improvements in their FSC initiatives
Speakers:
![](/ext/resources/2024/09/30/jespersen_lone.png)
![](/ext/resources/2025/02/10/gutierrez_hugo.png)
![](/ext/resources/2025/02/10/crawford_kimberly.jpg)
Moderator: Adrienne Blume, Editorial Director, Food Safety Magazine