Lee Patty is VP and general manageranager at NiceLabel Americas. In this role, Lee oversees the company’s sales, project delivery and operations in the Americas. Prior to NiceLabel, he co-founded Niceware International, LLC, a NiceLabel distributor, where he was responsible for marketing, healthcare product development and professional services. NiceLabel acquired Niceware in 2013, adding Lee to the global executive team. Lee has over 20 years of AIDC industry experience and has also held sales, marketing and technical roles at Brady Corporation and Innovatec Communications.
Food labeling—whether it’s for allergens or simple nutritional information—is one of the most critical, but overlooked, steps in food and beverage manufacturing and retail.
