Ken Lynch is director of marketing at Senet. Senet develops cloud-based software and services used by Network Operators, Application Developers and System Integrators for the on-demand deployment of Internet of Things (IoT) networks. With a multi-year head start over competing Low Power Wide Area Network technologies, Senet offers technology in over eighty countries and owns and operates the largest publicly available LoRaWAN network in North America. Its disruptive go-to-market models and critical technical advantages have helped Senet become a leading connectivity provider with recognized expertise in building and operating global IoT networks.