Risk communicators should be aware of the uncertainties in the science underlying food safety as well as their own potential biases. Do you understand what this means for your food safety messaging around your brand?
A mysterious outbreak in October 2007, which affected about 450 people of all ages, was traced to table salt in which sodium chloride somehow had been replaced by sodium bromide, suggesting that food should be considered as a potential vehicle until it can be explicitly ruled out.
