Ivan Đurić Ph.D.

Ivan Đurić, Ph.D. is a Senior Researcher and the XR Lab coordinator at the Leibniz Institute of Agricultural Development in Transition Economies in Germany. His research is focused on using immersive technologies to understand consumer behavior, innovation acceptance, and marketing strategies. In addition, he is coordinating several projects related to price transmission within agrifood supply chains and developments in global agricultural trade.

Articles

ARTICLES

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Enhancing Food Supply Chain Resilience through Digital Innovation: An In-Depth Look at the SecureFood Project

The SecureFood project aims to build a food system that is capable of withstanding disruptions while also meeting the long-term needs of the population.
Ben Moore Pasi Rikkonen Ph.D. Luca Urciuoli Ph.D. Ivan Đurić Ph.D.
February 14, 2025

This article provides an overview of the SecureFood project's use of digital tools to enhance food supply chain resilience, insights on the importance of collaboration among stakeholders in the food supply chain, and an exploration of methods for identifying and managing risks within the food supply chain.


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